ASO tactics & build notes

Opinionated takes on indie launches, store optimization, and the engineering behind ShotStores.

• April 12, 2026 · 8 min read

  The anatomy of an App Store screenshot that converts

  Eight decisions that move conversion by double digits, with real before/after data.

• March 28, 2026 · 11 min read

  Localizing your store listing into 35 languages without going mad

  A pragmatic pipeline for marketing-tone translation, cultural adaptation, and QA.

• March 14, 2026 · 6 min read

  Why we picked Nano Banana 2 for screenshot backgrounds

  Benchmarks across FLUX, SDXL, Qwen Image, and Nano Banana 2 for on-brand App Store art.

• February 21, 2026 · 9 min read

  A pragmatic A/B testing workflow for App Store screenshots

  What you can and can't test with App Store Connect, and how we close the gap.